Increase your go-to-market efficiency and efficacy.

METHODOLOGY

We take the Customer Generation approach to SaaS content and SEO, building your content strategy around the motivations, buying signals, and research needs of your ICP.

This is how we craft content that leads back to revenue. It not only ranks, but provides the kind of targeted value that gets emailed, Slacked, and shared with your ideal customers.

Sustainable growth comes from remarkable content and its strategic distribution.

Our Services

Your content will do more than just rank. It will deliver a level of style, depth, and value that turns readers into customers and customers into advocates.

On-Page SEO

Enrich the customer experience around your key conversion pages and ensure the most important parts of your website rank.

Content Marketing

Build unmatched authority and trust in your brand as the go-to expert in your industry.

CRO

Capture more of your hard-won traffic with Conversion Rate Optimization strategies.

Technical SEO

Make it easy for search engines to read and index your website properly so you can rank higher, and faster.

Content Production

We align performance content and SEO to create content your ideal customers actually want to consume.

Scalable Backlinks

We leverage the power of data driven PR to build high quality backlinks for your brand at scale.

SEO has changed. It’s time you did, too.

The PR Hub Difference

SEO for the modern age is about making your brand discoverable, not your website. Ranking high for low-quality content ends up hurting your brand – your content truly needs to be the best answer to your customer’s search query.

Our approach to customer-led SEO injects a competitive energy into your content culture, focusing on quality over keywords.

The outcome: You get long-lasting, compounding increases in traffic, customers, and ROI.

OLD WAY
NEW WAY
1
Analyzing Google SERPs for features.
User testing SERPs to understand customer intent.
2
Adding "SEO copy" to landing pages.
Using customer language to meet objections, clarify messaging, and drive conversions.
3
"SEO content" based on keywords that do not drive leads.
Jobs To Be Done content mapped to the customer journey.
4
Boring SEO audit documents.
Customer-driven strategy & prioritization.
5
Keyword reporting.
Customer segment dashboards.
6
Technical tweaks.
Iterating, testing, & continuous growth.

Old SEO Thinking vs. Customer-Led SEO

PRINCIPLES

For too long SEO has focused on rankings and driving traffic. Instead, we take a customer lifecycle approach that bridges the gap between your product and the problem you solve.

Principle 01
Follow Customer Insights
Customer interviews & research drives our approach to segmentation, keywords, and content strategy.
Principle 02
Meet Customers' Jobs to Be Done
Publish content that helps customers DIY. When they’re ready to convert, you’re their top choice as a trusted authority.
Principle 03
Scale Within Each Segment
Deploy content strategies that expand to cover the unique breadth of needs within each target segment.
Principle 04
Always Be Optimizing
Create defensible growth with constant iteration, testing, and improvement of core landing pages using customer insights.
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