Run paid media campaigns that drive customers – not just clicks.

METHODOLOGY

Buyer intent and firmographic targeting on every paid media channel mean no more MQLs—just direct, qualified pipeline. LTV:CAC modeling and NSM setting keep us focused on revenue impact and growth.

As advertising technology advances, we evolve with it, continuously pioneering paid media performance.

Strategic paid advertising services tailored to your end goals.

Our Services

Our team handles all aspects of ad creation, placement, and management, so you can see more revenue from paid media while spending less time on it.

Paid Search

Capitalize on the valuable search intent when prospects are raising their hands for exactly what you offer to drive real pipeline, not fluff.

Paid Social

Go from apathy to action by driving meaningful value from refined campaigns geared at your ideal customer persona.

Account Based Marketing

Identify key target accounts and unite sales and marketing to saturate companies you know are great customer fits.

Programmatic

Find and fix lifecycle leaks across the entire bowtie funnel to improve consistency, stay top of mind, and maximize conversions.

Retargeting

Plug the funnel leaks in order to stay top of mind, get your prospects to take action, and ensure valuable touch points are being generated across web and ad interactions.

Performance Reporting

No more blind spots: get full pipeline visibility into each channel and tactic to ensure capital allocation is based on what is positively impacting your bottom line.

Paid Media has changed.

The PR Hub Difference

We’ve cracked the code on how to target in-market customers across every channel, bypass MQLs, and drive direct, qualified pipeline.

With 1st-party data, custom incentive offers, and high-converting performance design, your ads are optimized to drive down-funnel action.

The outcome: More high-quality pipeline and closed won revenue. You’ll also see more ROI in auction-based advertising environments – without sweating over CPL.

OLD WAY
NEW WAY
1
Target MQLs using 3rd-Party Data
Target SQLs using 1st-Party Data & TAM.
2
Gate assets mid funnel to capture MQLs
Remove gating and capture SQLs directly.
3
Produce ad creative & messaging based on trends and assumptions.
Produce ad creative & tailored messaging based on customer voice, needs, & Jobs To Be Done.
4
Blow the entire ad budget on guesses and hope for the best.
Use financial modeling and reporting to forecast and validate success.
5
Drive ad traffic to generic landing pages.
Drive ad traffic to custom landing pages optimized for conversion.

The Principles of Customer-Led Paid Media

PRINCIPLES

By following a Customer Generation methodology, our paid advertising strategies stay focused on the standards that lead to success.

Principle 01
Prioritize 1st-Party Data
1st-party data drives pre-qualified, targeted paid media campaigns that allow us to be competitive without lowering CPL.
Principle 02
Always Be Optimizing
Paid media and performance design work together to optimize your ad sets with A/B testing, analytics insights, and CRO strategies.
Principle 03
Design For Conversions
Use performance design to create static and motion ads tailored to your audience while ensuring the highest CTR possible.
Principle 04
Think of Jobs To Be Done
Craft messaging that mirrors the customer’s voice while speaking to their needs & JTBD, pulling them from apathy to action.
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