Increase your go-to-market efficiency and efficacy.

METHODOLOGY

Own your market with competitive GTM strategies, customer-led performance marketing, and data-backed capital allocation.

Scaling the business? We’ll help you get to market faster, whether you’re breaking out a new product or breaking into a new vertical.

Go-to-market strategies based on customer data.

Our Services

Our approach to GTM strategy uses a deep understanding of your customers to generate more sales moments from your marketing dollars. Here’s how we do it.

CompetitorAssessments

We find what makes your solution different, and where your competitors’ weaknesses are.

1st-Party DataCollection

First-party data is the foundation of modern marketing. Relying only on ad platform targeting inflates spend, reduces quality, and makes your efforts more vulnerable in a cookieless world.

TAM Identification

An in-depth customer analysis finds what your best customers look like, or who the best ones in a new market might be. We build a list of these and verify each is on-point.

Financial Modeling

Find your most meaningful spend, maximize those channels, and move to the next. Make projections and set goals based on data that matters to your bottom line.

Persona Development

Find out who to speak to, where, when, and how. By analyzing your data and market research, we flesh out the buying committees in your target audiences and build real copy to drive action.

Deliverable Strategies

Go-to-market strategy is a cohesive approach designed to generate customers in your market – efficiently and with business outcomes as a goal.

The PR Hub Difference
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PRINCIPLES
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