Customer-led marketing operations ensures the reliability of your data and the utility of your tech stack. With better visibility into your campaigns, we can identify, prioritize, and execute on the most profitable opportunities.
As an extension of your operations team, we provide hands-on support for ABM, lifecycle, lead scoring, lead routing, and reporting – with full integration of your Marketing Automation Platform.
Marketing operations is the backbone of data-backed, high-performing marketing campaigns.
Set up your Marketing Automation Platform to unite sales and marketing with reliable, consistent data.
Find and fix lifecycle leaks across the entire bowtie funnel to maximize conversions and LTV:CAC.
Get clearer visibility into your marketing efforts and gain an understanding of where you should be allocating budget, backed by data.
Optimize your pipeline management with comprehensive lead scoring and lead routing that your sales team will love you for.
Get hands-on support for ABM with full integration of your Marketing Automation Platform.
Support the execution, planning, and optimization of nurture and email campaigns within your MAP.
We become an extension of your operations team, optimizing your tech stack to support every lifecycle stage.
First, we create detailed processes and team training to ensure your data is reliable. Then, we use that data to implement smarter lead scoring, lead routing, nurture campaigns, and budget allocation.
The outcome: More visibility into your marketing engine, better decision-making, and increased revenue.
Following a Customer Generation methodology changes the way we think of marketing ops, and the way marketing ops changes the impact that marketing has on your revenue.
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