Get more clarity, consistency, and control around your marketing.

METHODOLOGY

Customer-led marketing operations ensures the reliability of your data and the utility of your tech stack. With better visibility into your campaigns, we can identify, prioritize, and execute on the most profitable opportunities.

As an extension of your operations team, we provide hands-on support for ABM, lifecycle, lead scoring, lead routing, and reporting – with full integration of your Marketing Automation Platform.

Drive more marketing revenue, efficiently.

Our Services

Marketing operations is the backbone of data-backed, high-performing marketing campaigns.

MAP Audit & Optimization

Set up your Marketing Automation Platform to unite sales and marketing with reliable, consistent data.

Lifecycle Visualization

Find and fix lifecycle leaks across the entire bowtie funnel to maximize conversions and LTV:CAC.

Offline Conversion Tracking & Reporting

Get clearer visibility into your marketing efforts and gain an understanding of where you should be allocating budget, backed by data.

Lead Scoring& Lead Routing

Optimize your pipeline management with comprehensive lead scoring and lead routing that your sales team will love you for.

Integrations & ABM

Get hands-on support for ABM with full integration of your Marketing Automation Platform.

Pipeline Nurture & Email Campaigns

Support the execution, planning, and optimization of nurture and email campaigns within your MAP.

Marketing Operations has changed.

The PR Hub Difference

We become an extension of your operations team, optimizing your tech stack to support every lifecycle stage.

First, we create detailed processes and team training to ensure your data is reliable. Then, we use that data to implement smarter lead scoring, lead routing, nurture campaigns, and budget allocation.

The outcome: More visibility into your marketing engine, better decision-making, and increased revenue.

OLD WAY
NEW WAY
1
Let leads move through the funnel without monitoring.
Accelerate prospects through the funnel with curated marketing touches.
2
Focus Marketing Ops strategy on delivering emails.
Focus your marketing ops strategy on acquiring the right customers.
3
Conduct long, useless technical audits.
Prioritize strategic opportunities that increase revenue growth and efficiency.
4
Organize campaigns around existing database.
Enhance campaigns with first party data, real-time enrichment, and customization.
5
Waste time with irrelevant Marketing Ops projects.
Work on ongoing initiatives aligned to exceeding OKRs every quarter.
6
Make MQLs the goal.
Make SQLs and revenue the goal.

The Principles of Customer-Led Marketing Operations

PRINCIPLES

Following a Customer Generation methodology changes the way we think of marketing ops, and the way marketing ops changes the impact that marketing has on your revenue.

Principle 01
Analytics Drive Budget Decisions
You should be able to confidently answer the question, “Should this campaign investment be reduced or doubled?”
Principle 02
Campaigns Convert SQLs, Not MQLs
Segmented audiences with targeted messaging helps to maximize conversions of your best-fit customers.
Principle 03
Data is an Asset
A robust database should be safeguarded like the valuable asset that it represents: The foundation for customized advertising that speaks to target personas.
Principle 04
SQLs Should Never Fade Away Quietly
Lead routing and SQL management must work together with nurture programs to ensure no opportunity goes cold from inaction.
Principle 05
Technology Serves Strategy
Platform proliferation has inundated the marketing team with tools and gizmos that do not drive ROI. Before signing up for another platform, we ensure that each investment is driving toward strategic goals.
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